Emirates has teamed up with the NBA (National Basketball Association) in a multi-year global marketing partnership. This exciting collaboration solidifies Emirates’ position as the Official Global Airline Partner of the NBA, marking a significant moment for both organizations.
As the title partner of the newly named Emirates NBA Cup (formerly known as the NBA In-Season Tournament), Emirates will be prominently featured throughout the event. Expect co-branded logos, promotions across the NBA’s social media channels, and in-arena signage during the Semifinal and Championship games, tipping off next season.
A First for Emirates and the NBA
Get ready to see the iconic Emirates logo on NBA referee jerseys starting with the 2024 NBA All-Star Game on February 18th. This innovative partnership marks a first for both Emirates and the NBA, further solidifying their commitment to global engagement.
Emirates will be present at marquee league events like NBA Crossover and the NBA Finals Legacy Project. Fans can also catch exclusive NBA content on Emirates flights and purchase official NBA merchandise at the Emirates Store and online.
Emirates’ partnership extends to the WNBA (Women’s National Basketball Association) and NBA G League. Fans worldwide can expect to see the Emirates logo on referee jerseys starting in the 2025 and 2024-25 seasons, respectively.
A Longstanding Supporter of Basketball
With nearly 30 years of experience supporting basketball in the region, Emirates understands the passion fans have for the sport. This partnership is a natural extension of their commitment to connecting fans and highlighting rising stars.
Emirates’ association with the NBA complements their existing portfolio of sponsorships with top sporting clubs, tournaments, and cultural events. This strategic collaboration allows them to connect with a massive fanbase in the U.S. and worldwide, united by their love for basketball.
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