Cebu Pacific has been recognized as the Best Employer Brand for the second consecutive year at the LinkedIn Talent Awards 2024. This award highlights the airline’s continuous commitment to engaging with talents in a meaningful and impactful way. Cebu Pacific earned this recognition among Philippine companies with 1,000 to 5,000 employees, marking another milestone in its efforts to foster a supportive and inclusive work environment.
The award was received by Chrissie Perfecto, Cebu Pacific’s Director for Talent Management, during a ceremony held on August 14, 2024. Felix Dan Lopez, Cebu Pacific’s Chief Human Resources Officer, expressed the company’s gratitude for the recognition. He emphasized the airline’s dedication to empowering both current employees and future talents, aiming to help them make valuable contributions to the company.
The LinkedIn Talent Awards are based on data-driven evaluations, acknowledging companies that excel in using LinkedIn Talent Solutions and activities on the LinkedIn platform. Cebu Pacific’s strong performance in these areas has solidified its reputation as an employer of choice in the Philippines.
Continued Commitment to Employee Growth
Cebu Pacific was also a finalist in the Talent Insights Pioneer category. This category recognizes companies that utilize LinkedIn Talent Insights to make informed decisions with real-time data. This finalist position reflects the airline’s strategic approach to talent management and its commitment to staying ahead in the competitive landscape.
Over the years, Cebu Pacific has made consistent efforts to enhance employee engagement. The airline has organized various activities aimed at strengthening camaraderie among staff members. Additionally, it has activated LinkedIn Learning to promote upskilling and self-paced learning opportunities for its employees. Recently, the airline expanded its LinkedIn Learning accounts, making more licenses accessible to over 4,000 employees, further supporting their professional development.
Inclusive Workplace Initiatives
Cebu Pacific also focuses on creating an inclusive workplace by providing equal employment opportunities and celebrating the diversity of its workforce. These efforts have contributed to a positive work environment where every employee feels valued and respected.
As a result of these initiatives, Cebu Pacific earned its Great Place to Work® certification this year. This certification reflects positive employee experiences in key areas such as fairness, respect, and camaraderie. Cebu Pacific stands out as the only airline in Southeast Asia to receive this certification, underscoring its commitment to maintaining a positive and inclusive workplace.
In addition to the LinkedIn Talent Awards, Cebu Pacific was also recognized among the top 100 best employers for fresh graduates in 2024 by Prosple, a careers and education technology company. This recognition further highlights the airline’s role in shaping the careers of young professionals and its attractiveness as an employer.
First love never dies. I fell in love with airplanes and aviation when I was a kid. My dream was to become a pilot, but destiny led me to another path: to be an aviation digital media content creator and a small business owner. My passion for aviation inspires me to bring you quality content through my website and social accounts. Aviation is indeed in my blood and blog!
