Delta Airlines shows its dedication not just during Breast Cancer Awareness month in October but all year round. Since 2005, the airline has contributed a substantial $24.75 million to the Breast Cancer Research Foundation (BCRF). This funding has supported over 495,000 hours of crucial research across 99 different projects, marking a significant impact in the search for a cure.
Delta’s involvement with BCRF isn’t limited to a one-time annual event. The relationship is highlighted each year at the BCRF Hot Pink Party in mid-May, where Delta presents its yearly donation. This longstanding partnership underscores the airline’s dedication to the cause beyond the month-long focus in October.
In addition to financial contributions, Delta actively engages its community through the “Breast Cancer One” charter flight. This special event celebrates Delta employees who are battling or have overcome breast cancer. Moreover, Delta boosts its support through the sale of co-branded merchandise in collaboration with BCRF. Items from the Pink Boutique are sold, with all proceeds directly benefiting the foundation.
Engage and Contribute
Delta offers several ways for customers and employees to get involved, especially in May. A notable 25% of all onboard food and beverage sales during this month go directly to BCRF. A special emphasis is placed on Mother’s Day, May 12, when Delta donates 100% of onboard sales to the foundation.
For those inclined to contribute year-round, donations can be made through Delta’s dedicated BCRF fundraising page. Additionally, through SkyWish, the charitable component of Delta’s SkyMiles program, miles can be donated to help further the cause, demonstrating a versatile approach to supporting this important work.
Delta Airlines remains a fervent supporter in the fight against breast cancer, extending its efforts beyond just awareness and into substantial support. Through continuous fundraising and dedicated events, Delta not only raises money but also fosters a community of support among its employees and customers alike.
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