The gaming community particular PUBG Mobile fans are in for a treat from Cebu Pacific. Just recently, PlayerUnknown Battlegrounds (PUBG) Mobile tied up with Cebu Pacific to launch its newest IP, Phoenix Adarna! In a flight to Cebu last June 15, passengers were treated to a PUBG Themed flight were the cabin crew and ground crew wore Adarna-inspired costumes.
Even the booths had PUBG decorations, completing a whole airport to inflight PUBG experience.
PUBG Mobile gamers will embark on a series of heroic missions inspired by the Philippine mythological
bird Adarna, the fabled creature that heals all ailments. Players must complete missions within a time
limit to unlock rewards or purchase in-game currency to become invincible like Adarna, and dress
in eye-catching items such as Agent Phoenix Set backpacks, a frame, parachute, and even
acquire a buggy.
This flight replicated the adventure a hero undergoes in search of this famed fowl.
“We are excited to create this one-of-a-kind experience for our passengers, and the PUBG MOBILE
Candice Iyog, Cebu Pacific Vice President for Marketing and Customer Experience
gaming community. As a proudly Filipino carrier, we continue to look for fun ways to promote Philippine
culture and tourism. We anticipated this to be the first of several collaborations with industry partners
such as Tencent Games,”
So who is Phoenix Adarna?
Honestly, I am not a gamer myself but according to Benj Dalmacio, Senior Business Development Manager for PUBG Mobile, “The Ibong Adarna, our country’s very own phoenix, symbolizes hope and rebirth and holds a significant place in Philippine literature. We are proud for our platform to become a place of appreciation and learning of Filipino culture as well as helping in promoting the Philippine tourism industry. We are honored to partner with the country’s leading airline as they recognize the growing gaming community and live up to their fun brand.”
Seat sale for the PUBG Mobile Community
Due to this tie-up, PUBG Mobile will be blasting a special seat sale exclusively for the Filipino gaming community. Of course, these flights will be via Cebu Pacific. They will also be raffling out free round-trip tickets to Cebu Pacific international and domestic destinations in various community events this June.
PUBG Mobile and Cebu Pacific will also have an offline event at Boracay with the appearance of a pop-up gaming truck for a battle royale game with top PUBG MOBILE players and meet-and-greets.
The island will also become the nesting place of Phoenix Adarna, with tourists spotting from afar tour boats, parasails, giant sandcastles, beach flags, kayaks, and gliders bearing the theme.
This will indeed be a big event for the PUBG gaming community and something to look out for.
First love never dies. I fell in love with airplanes and aviation when I was a kid. My dream was to become a pilot, but destiny led me to another path: to be an aviation digital media content creator and a small business owner. My passion for aviation inspires me to bring you quality content through my website and social accounts. Aviation is indeed in my blood and blog!
