Emirates has unveiled its first Emirates World retail store concept in Southeast Asia, introducing a new standard in travel retail experiences in Manila. This 221-square-meter space, located at Shangri-La The Fort in Bonifacio Global City, Taguig City, offers an immersive glimpse into the airline’s products and services.
The inauguration took place with Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, leading the event. Guests included the Philippines’ First Lady, Liza Araneta Marcos, UAE Ambassador to the Philippines Mohamed Obaid Alqataam Alzaabi, and other dignitaries.
Adnan Kazim described the Manila store as “a one-stop shop where customers can explore Emirates’ best-in-class products and services.” He added that the store reflects Emirates’ commitment to its customers by providing an elevated travel retail experience consistent with its brand.
A highlight of the space is the Emirates A380 onboard Lounge display, which showcases the premium features of Emirates’ in-flight offerings. Visitors can explore the airline’s luxury touches and interact with smart technologies, including a self-service screen that allows users to browse flights, check availability, and take selfies against backgrounds of Emirates destinations.
The store also features merchandise from the Emirates Official Store, including travel accessories and a new NBA collection for basketball fans.
Commitment to the Philippines
Emirates’ new store underscores the airline’s dedication to its Philippine market, which it has served since 1990. Over the years, the airline has expanded its services to include a circular route connecting Manila, Cebu, and Clark. Today, Emirates operates 28 weekly flights to the Philippines, offering over 22,700 seats to and from Dubai and linking travelers to more than 140 destinations.
In 2022, Emirates strengthened its ties to the Philippines through an interline agreement with Philippine Airlines. This collaboration expanded connectivity to more domestic destinations like Manila, Cebu, and Clark, while also opening access to international points including Amman, Birmingham, Cape Town, and Dublin.
The Emirates World retail store in Manila follows similar openings in Hong Kong, London, and Nairobi. The airline plans to invest AED 100 million to roll out more reimagined retail spaces in key markets over the next three years.
Passengers flying with Emirates enjoy award-winning in-flight services, including regionally inspired multi-course meals crafted by award-winning chefs and complemented by a selection of premium beverages. Emirates also offers over 6,500 entertainment options through its “ice” in-flight system, featuring movies, music, TV shows, podcasts, and games.
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