AirAsia Philippines, following a powerful first quarter 2023, continues to soar above the challenges of the pandemic. The airline’s CEO, Ricky Isla, recently underlined the need for a comprehensive strategy to rejuvenate both the tourism and aviation industries at the Go Negosyo Tourism Summit.
Breathing Life into Tourism and Aviation
Mr. Isla conveyed his message to businesses, MSMEs, other airline players, and various stakeholders within the tourism industry. His emphasis? The critical role of responsible and sustainable tourism practices in ensuring the sector’s robust recovery.
“At AirAsia, we remain dedicated to innovating our services to meet our guests’ evolving needs and supporting the growth of tourism-related businesses,” Mr. Isla stated. Recognizing the escalating trend towards eco-tourism and cultural tourism, he affirmed the airline’s commitment to sustainable and responsible tourism practices.
“AirAsia acknowledges that our crew members often represent the first or last Filipino face to greet travelers. This is why we prioritize delivering world-class service to enhance the Filipino brand and promote global competitiveness in the travel and tourism industry,” he added.
A Launchpad for Homegrown Brands
With a keen focus on supporting local enterprises, AirAsia Philippines has launched a compelling in-flight campaign called “Totally Local.” This initiative features products from homegrown Filipino brands, including Tala by Kyla, Team Manila Lifestyle, Boho Manila Handcrafted, Wood PH, and Ibarra Manila. The campaign is an innovative way to promote the country’s cultural heritage and celebrate the creativity of local entrepreneurs.
Each featured brand brings something unique to the table. Tala by Kyla offers meticulously designed accessories that embody empowerment and self-expression. Boho Manila provides work opportunities for mothers, producing tropical pieces perfect for the modern, bohemian woman. TeamManila Lifestyle uses graphic design to promote Filipino culture, creating merchandise fit for everyday wear and travel.
Ibarra Manila seeks to redefine the concept of “Filipino Time” with its timeless, elegant timepieces. Worn by notable history-makers, including national athletes and a Philippine president, their watches embody perseverance. Finally, Wood PH, the Philippines’ most awarded bamboo brand, combines sustainability and style, creating summer essentials free from plastic.
For more information on how AirAsia Philippines continues to champion local enterprises and promote sustainable tourism across top destinations in the country, visit airasia.com. Stay connected with them through their social media platforms, Facebook and Twitter, for the latest news and other travel advisories.
AirAsia Philippines’ commitment to the revival of tourism and aviation industries, and its staunch support for homegrown brands, demonstrates its unwavering dedication to the Filipino community. As they continue to elevate their services, AirAsia remains a testament to the resilience and potential of the Philippines.
First love never dies. I fell in love with airplanes and aviation when I was a kid. My dream was to become a pilot, but destiny led me to another path: to be an aviation digital media content creator and a small business owner. My passion for aviation inspires me to bring you quality content through my website and social accounts. Aviation is indeed in my blood and blog!
