Cebu Pacific has renewed its partnership with the Singapore Tourism Board (STB) to enhance travel opportunities to Singapore. This renewal took place on June 6, 2024, and underscores key initiatives aimed at boosting travel and tourism between the two regions.
The renewed memorandum of understanding (MOU) focuses on several key areas, including promoting Singapore as a top travel destination and encouraging Filipinos to explore Singapore’s vibrant events calendar. The partnership introduces new travel concepts such as “Fly, Stay and Cruise” holidays, which are designed to attract more Filipino travelers to Singapore. Additionally, the collaboration will feature a travel film showcasing Singapore’s innovative architecture, rich cultural heritage, and unique experiences, starring celebrity couple Megan Young and Mikael Daez as the campaign’s newest ambassadors.
The Philippines emerged as Singapore’s sixth-largest source market for tourism in the previous year, with nearly 700,000 tourist arrivals, marking an 81% increase from 2022. Candice Iyog, Cebu Pacific’s Chief Marketing and Customer Experience Officer, expressed gratitude for the renewed partnership, stating, “This collaboration not only aligns with Cebu Pacific’s commitment to provide accessible and affordable flights but also contributes significantly to bolstering Singapore’s tourism industry by attracting more visitors from the Philippines, fostering cultural exchange, and promoting economic growth.”
Increased Flight Frequencies
Cebu Pacific has increased its flight frequencies to Singapore, enhancing connectivity from various strategic hubs in the Philippines. The airline now offers daily flights on the Clark-Singapore-Clark route, in addition to its existing routes:
- Manila-Singapore-Manila: 3x daily
- Cebu-Singapore-Cebu: Daily
- Clark-Singapore-Clark: Daily
Terrence Voon, Executive Director for Southeast Asia of the Singapore Tourism Board, highlighted the importance of the renewed partnership, stating, “We are excited to renew our partnership with Cebu Pacific, who have been wonderful partners and have contributed significantly to our strong tourism performance. The Philippines continues to be an important market for STB, with strong recovery in visitor numbers after the pandemic. Through our new partnership, we will give Filipinos more reasons to visit Singapore by leveraging our position as a regional hub for world-class cruise ships, as well as our vibrant year-round calendar of live events.”
Cebu Pacific continues to expand its network, currently flying to 35 domestic and 25 international destinations across Asia, Australia, and the Middle East. This strategic expansion aims to provide travelers with more options and convenience, making it easier for them to explore new destinations.
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