Exciting news for all travel enthusiasts out there! Cebu Pacific, the Philippines’ leading airline, has announced the relaunch of its inflight magazine, Smile, in partnership with global travel media specialists, Ink.
Smile is set to make a comeback with a fresh look in March 2023, just in time for Cebu Pacific’s 27th anniversary. The magazine promises to offer fun surprises to both new and long-time readers.
The magazine has been completely redesigned to reflect how people travel today and to show off the best of the Philippines and other places. From striking, first-person-led covers to in-depth experiential features, the new-look Smile promises to get you closer to the action than ever before. And with insider tips from locals across Cebu Pacific’s extensive network, readers will be able to explore new destinations and cultures like never before.
“Smile has brought joy and entertainment to Cebu Pacific’s passengers throughout the years, making their flights more fun and bearable. We’re excited to see the new destinations, cultures, and people that the magazine will showcase that will surely put a smile on every Juan’s faces,” said Candice Iyog, Cebu Pacific Chief Marketing and Customer Experience Officer.
“We’re thrilled to be bringing Smile back and extending our long-running partnership with Cebu Pacific. Inflight magazines are a beloved and irreplaceable touchpoint for passengers looking for inspiration for their next trip, as well as businesses and brands looking to reach a highly desirable audience. People keep asking us when Smile is returning and we’re extremely happy to now be able to say ‘very soon,'” Michael Keating, Ink’s CEO, added.
Joanna Manalastas, previously of SPOT.ph, will be the incoming editor-in-chief of Smile, bringing with her a wealth of experience and expertise in the travel industry.
The relaunch of Smile marks an extension of Cebu Pacific’s long-standing partnership with Ink. Inflight magazines are a beloved and irreplaceable touchpoint for passengers looking for inspiration for their next trip, as well as businesses and brands looking to reach a highly desirable audience.
To celebrate the relaunch, Cebu Pacific and Smile are giving away special gifts to readers of the March-April issue. All you have to do is take a photo of the magazine and share it on Instagram with hashtags #SmileWithCeb and #SmileMag for a chance to win.
Cebu Pacific is set to restore 100% of its pre-COVID network and capacity in March 2023. With 34 domestic destinations and 25 international destinations set to be reinstated in the first quarter of the year, there’s no better time to start planning your next adventure. And with the relaunch of Smile, you’ll have all the inspiration you need to explore the world.
First love never dies. I fell in love with airplanes and aviation when I was a kid. My dream was to become a pilot, but destiny led me to another path: to be an aviation digital media content creator and a small business owner. My passion for aviation inspires me to bring you quality content through my website and social accounts. Aviation is indeed in my blood and blog!
