Korean Air has taken a groundbreaking step in the aviation industry by releasing a new inflight safety video, but this isn’t just any ordinary safety guide. What sets it apart is its use of virtual humans, a first in airline history. Imagine a virtual flight attendant, dressed in Korean Air’s uniform, guiding you through safety protocols in a completely virtual world. This approach isn’t just about being tech-savvy; it’s about connecting with a diverse range of customers, regardless of their age or cultural background. The sleek visuals of the video are designed to capture the attention of passengers, boosting their engagement with these crucial safety instructions.
The stars of this video are Rina, a virtual human, and MAVE, a virtual girl group. Both are creations of Metaverse Entertainment from Netmarble F&C. The setting is the “Korean Air Safety Lounge,” a space ingeniously designed with airplane motifs to make understanding inflight safety rules easier and more engaging. Rina, dressed as a flight attendant, is more than just a digital creation; she has undergone safety training at Korean Air’s Cabin Crew Training Center and serves as an honorary flight attendant. The members of MAVE play the role of passengers, diligently following the safety instructions laid out by Rina.
Launching Across All Flights
Starting from January 4, Korean Air will begin playing this innovative safety video on all its flights. The video is also available on the airline’s official YouTube Channel (@koreanair), allowing viewers worldwide to experience this novel approach to inflight safety. This video is part of Korean Air’s effort to reinforce the importance of inflight safety while offering passengers a unique and engaging experience.
The video also comprehensively covers all the essential safety topics. From storing carry-on luggage properly to wearing a seatbelt, from highlighting prohibited items during the flight to cabin smoking regulations, and from handling cabin pressure abnormalities to using life jackets – it’s all there. The video also guides passengers about the locations of the emergency exits, ensuring they are well-informed about safety procedures.
A Korean Air representative expressed their enthusiasm for this innovative approach, stating, “This will become a great example of the synergy created between the aviation industry and digital technology.” The airline aims to transform the way passengers view inflight safety videos, making them more relatable and engaging.
Meet the Virtual Stars
Rina: Created by Netmarble FNC’s Metaverse Entertainment, Rina debuted in January 2022. She’s more than just a digital face; with advanced 4D technology, her facial expressions and movements capture even the subtlest nuances. As a virtual influencer and a Gen Z digital creator, Rina is gaining popularity on social media and various content platforms, and she’s even featured in advertisements for famous brands.
MAVE: This four-member virtual girl group made its debut in January 2023 with their single album, “PANDORA’s BOX.” Their debut song “PANDORA” has already made waves, with 45 million streams on Spotify and 30 million music video views.
Korean Air’s new safety video, featuring virtual human Rina and the virtual girl group MAVE, is a creative blend of digital technology and aviation safety. It’s an engaging way to inform passengers about safety procedures while entertaining them with cutting-edge digital artistry.
First love never dies. I fell in love with airplanes and aviation when I was a kid. My dream was to become a pilot, but destiny led me to another path: to be an aviation digital media content creator and a small business owner. My passion for aviation inspires me to bring you quality content through my website and social accounts. Aviation is indeed in my blood and blog!
