Taiwanese startup Starlux is expanding its presence in North America after announcing its first US-bound service between Taipei and Los Angeles (LAX) in February. Now, the premium experience-focused carrier has revealed an exciting multi-year partnership with the LA Clippers, marking a significant business expansion into the United States.
The partnership will establish Starlux as the “Official International Airline Partner of the LA Clippers,” with Clippers-themed branding and amenities onboard flights between Taipei and Los Angeles from June 1. Items available include themed meal packaging, luggage tags, and boarding passes during check-in, giving basketball fans a unique travel experience.
LA Clippers
“We’re thrilled to partner with STARLUX Airlines to celebrate their new flight route to Los Angeles and work together to reach new global audiences,” said Scott Sonnenberg, LA Clippers Chief Global Partnerships Officer.
“Clipper Nation is made up of diverse fans in Los Angeles and around the world, and this new partnership will literally help us bring Clippers fans to LA. I can’t think of anything better.”
Starlux’s new transpacific branding will expand the partnership beyond the arena, and the carrier has already unveiled plans to ramp up its frequencies from five flights a week to daily from June, owing to the partnership with the Clippers.
The airline will operate the route with its brand-new A350 jets, configured in a four-class “luxury” layout. The total of 306 seats includes four seats in Starlux’s very cushy first class product, 26 in business, 36 in premium economy, and 240 in regular economy seating.
Looking to More US Mainland Flights
This partnership is a significant milestone for Starlux, which launched in 2020, and has already expanded its presence across Asia from its hub at Taiwan’s Taoyuan International Airport (TPE), offering flights to destinations in Japan, Malaysia, and the Philippines, among others.
Although Los Angeles is currently the only North American destination for the carrier, Starlux has applied for non-stop flights to 15 North American destinations, including Chicago (ORD), New York (JFK), Houston (IAH), and Ontario (ONT). This new Los Angeles route will see the carrier open an office within the city, potentially opening up further expansion opportunities between Taiwan and North America in the near future.
Starlux operates an all-Airbus fleet of A350-900, A330-900neo, and A321neo. Tickets for Starlux’s new service are now available, with flights set to launch on April 26.
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