Saudia, the national airline of Saudi Arabia, recently pulled the curtain back on its new brand identity. The grand reveal took place in Jeddah and was a star-studded event, featuring royalty, industry leaders, and media experts. This rebranding is a key part of Saudia’s broader digital transformation plan, which aims to align with Saudi Arabia’s Vision 2030.
The airline is doing more than just changing its logo; it’s revamping the entire passenger experience. Saudia aims to offer an authentic Saudi journey from start to finish. This includes everything from a unique fragrance and sound identity to local cuisine, all designed by skilled Saudi craftsmen. The airline wants to make sure that by the time you land, you have a deep appreciation for Saudi culture.
New Colors, New Goals
Saudia’s new color scheme includes green, blue, and sand. These colors aren’t just for show; they represent the airline’s ambition to grow its fleet and connect more destinations to Saudi Arabia. The colors also emphasize the Kingdom’s authentic and deep-rooted values.
Saudia is also taking big steps in the digital realm. The airline is one of the first in the region to use Artificial Intelligence (AI) as a virtual assistant. Named “SAUDIA,” this AI will help guests complete transactions more efficiently by the end of the year. This digital overhaul not only aims to improve the customer experience but also ensures top-notch security for guests’ personal data.
A Rich History and a Bright Future
Ibrahim Al-Omar, the Director General of Saudia Group, spoke about the airline’s evolution. Starting with just a Douglas DC-3 aircraft in 1945, Saudia now boasts a modern fleet of 140 aircraft that serve over 100 destinations. The new identity incorporates elements that reflect this rich history and visionary approach.
Saudia’s rebrand isn’t just a company initiative; it’s a national effort. The airline is actively contributing to Saudi Arabia’s Vision 2030 by collaborating with all industry stakeholders. The strategy aims to make Saudi Arabia a global leader in aviation by enhancing customer experience, boosting safety measures, and working towards a more sustainable future. The ultimate goal? To bring around 330 million visitors to the Kingdom by 2030.
Saudia’s new brand identity is a major milestone for the airline and aligns with broader national goals. From a fresh look to advanced digital capabilities, the airline is setting the stage for an enhanced customer experience and a brighter future.
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