AirAsia, through its inflight service provider Santan, is excited to launch ‘The Next Big Thing’. This initiative is a vibrant celebration of Malaysia’s finest local brands, enriching the travel experience for passengers. As highlighted in Santan’s latest inflight magazine, passengers on AirAsia flights are introduced to a range of exceptional Malaysian businesses, from artisanal treats to innovative products.
A Journey Through Malaysian Craftsmanship
Santan’s General Manager, Catherine Goh, emphasizes the commitment to showcasing Malaysia’s diverse local brands. “Our dedication goes beyond mere words; we’re devoted to showcasing the diverse richness of our local brands, especially at a time when consumers are increasingly drawn to supporting and embracing their homegrown brands. This campaign meets the global thirst for authenticity and exclusivity, offering passengers an exceptional voyage through our local brands,” she explains. Passengers can expect a thoughtfully curated selection of products that promise a unique culinary and cultural journey.
Featured Brands on Board
Starting from December 15, 2023, AirAsia and AirAsia X flights will feature a range of local Malaysian brands:
- Jovian: A unique collaboration with designer Dato Jovian Mandagie, offering exclusive mid-flight fashion items including Hijabs, shopping bags, and fragrances.
- Petit Moi: High-quality, joyful childrenswear and adult lines, representing accessible luxury.
- Gigi: A groundbreaking oral care brand with vegan, cruelty-free products.
- Chuck’s: Award-winning Malaysian beauty brand with products made in Korea.
- The StreetPaw: A social enterprise supporting homeless animals, with 20% of profits aiding shelters.
- Legendary Malaysia: Creator of iconic fragrances inspired by Malaysian culture.
- JYNN’s Malaysia: Focused on Malaysia’s superfoods for health and wellness.
- Owlet: Premium fragrances that express individuality and style.
- ASK Fragrance: A unique scent inspired by the iconic AirAsia uniform.
- Empro: Enhancing well-being with a range of beauty and healthcare services.
- Zus Coffee: Specialty coffee made accessible to all.
- Penang Teochew Chendul: An iconic Malaysian dessert, offered in collaboration with Penang Chendul.
A Taste of Heritage at 35,000 Feet
A special highlight is the collaboration with Penang Chendul, bringing a taste of heritage to passengers. Priced at RM10, this iced sweet dessert is a nod to Penang Road’s rich traditions. “We are proud to collaborate with Penang Chendul, a name steeped in heritage. Ensuring the same exceptional quality and taste at 35,000 feet was a responsibility we embraced, and we are delighted to affirm that the Chendul experience onboard matches the one savored locally in Penang,” shares Catherine.
This selection of products is available for purchase on all AirAsia and AirAsia X flights until March 2024, while supplies last, offering passengers a unique experience that resonates with heritage and authentic flavors.
First love never dies. I fell in love with airplanes and aviation when I was a kid. My dream was to become a pilot, but destiny led me to another path: to be an aviation digital media content creator and a small business owner. My passion for aviation inspires me to bring you quality content through my website and social accounts. Aviation is indeed in my blood and blog!
